The World Health Organization's (WHO) new global strategy for traditional, complementary and integrative medicine aims to strengthen their contribution to achieving the highest standard of health and well-being. In it, WHO perceives traditional medicine not only as a set of therapies, but as a worldview where health means harmony between individuals, communities and ecosystems. He considers restoring this balance to be a scientific, legal and sustainable imperative. The strategy emphasizes the need for evidence-based traditional medicine and its integration into health systems. WHO also supports the development of standards and quality in this area. This approach reflects the effort for wider recognition and use of traditional methods in global healthcare. The article does not include statistics or results of specific studies.