The article compares the Christmas truce of the First World War, where soldiers played football, with the need for temporary reconciliation of conflicts in public health. Public health fights against organizations that undermine the health of the population. They initially targeted tobacco manufacturers, but they introduced e-cigarettes as a deceptively less harmful alternative, thus gaining a new generation addicted to nicotine. Then came the turn of alcohol, soft drink manufacturers and betting companies. Calories in soft drinks are suggested to be burned by increased physical activity of children. The harm caused by alcohol and gambling affects only a part of the population.