The article "Lessons in public trust" published in Nature Medicine on January 2, 2026, analyzes what the organ donation system can learn from the global experience of vaccination programs. It focuses on building public trust through clear communication and engaging people. It emphasizes the importance of addressing socioeconomic differences and using simple, relatable messages. Discusses skepticism towards multilateral organizations such as WHO, GAVI and CDC. He points to the risks of misinformation, including that of widespread AI, which complicates trust in health institutions. It proposes urgent innovative solutions for the use of AI in saving lives and livelihoods. Examples include transparency of methods, elimination of selection bias, and improvement of data quality in public health. The goal is to restore trust in science and healthcare through human-oriented strategies.