The Super Bowl ad featuring boxer Mike Tyson biting into an apple and criticizing processed foods was created by the nonprofit MAHA Center Inc., affiliated with HHS Secretary Robert F. Kennedy Jr.'s Make America Healthy Again (MAHA) movement.[1][2][3] It is a 30-second spot that encourages eating real food and warns that "processed foods kill".[1][2] In it, Tyson recounts his weight struggles, reaching 345 pounds (about 156 kg) and eating a quart of ice cream every hour, as well as his sister's death from a heart attack at age 24 or 25 due to obesity.[1][2][4] At the end of the video, Tyson is eating apples with his son and links to the RealFood.gov website with the new federal dietary guidelines from January.[1] The ad was financed by wealthy donors through the MAHA Center, whose leader Tony Lyons is a Kennedy ally.[1] Kennedy called the spot the most important message in Super Bowl history and promoted it on social media.[1][3] The campaign also includes digital ads and taxi posters in dozens of cities in the US and Canada with the hashtags #BiteLikeMike and #ProcessedFoodKills.[2]