The government dropped planned restrictions on alcohol advertising after warnings from the likes of Budweiser, Greene King and Heineken that they would damage the economy. Labor has been considering tougher regulations, including TV ads after 9pm, as part of its 10-year health plan published last summer. Letters obtained through Freedom of Information (FOI) requests from the Institute for the Study of Alcohol (IAS) showed the proposals were sent to the Department for the Drinks Industry shortly after they were withdrawn. Greene King has written to Health and Social Care Secretary Wes Streeting saying the restrictions will have a "crippling impact" on the sector. Heineken warned Streeting that the plans would "hinder growth and investment" and cause "widespread disruption" in the industry. The companies described the impact as "devastating".