The correspondents read with great interest the second article in the Lancet series on ultra-processed foods (UPF) by Gyorgy Scrinis and colleagues. This article comprehensively identifies the need for strong market and regulatory interventions. The authors rightly call for large-scale action in the food system against the industrial logic that dominates the global diet. They complement their analysis by highlighting the recent structural breakthrough in Brazil. This breakthrough offers a blueprint for translating recommendations into binding regulations.