In 2024, Alice Webb died after a non-surgical Brazilian butt lift performed by a non-medically qualified provider in the UK. Cosmetic procedures, once considered a consumer problem, now pose serious risks to patient safety and the healthcare system. Deaths are rare, but evidence shows an increase in associated harms. Invasive cosmetic procedures involve inserting instruments or devices into the body, such as a tummy tuck or breast augmentation. Non-surgical procedures are minimally invasive and include subcutaneous injections such as botox or dermal fillers. Reliable data on these procedures are difficult to obtain due to the diversity of providers, settings, regulatory gaps, absence of reporting systems, and cosmetic tourism. The high-profile cases have caused concern and prompted action by regulators in some countries.