„Zkontroluj si ovoce.“ Studenti vymysleli kampaň proti rakovině varlat, která boří tabu

Students from the Faculty of Design and Art at the University of West Bohemia in Plzen created a campaign against testicular cancer targeting men aged 15 to 40, the most vulnerable age group. The campaign titled "Dotek" uses simple and humorous visuals featuring fruits, eggs, and balls to raise awareness about the importance of regular self-examination. According to doctor Hana Sedláčková, the Czech Republic records approximately 500 new cases of testicular cancer annually and ranks seventh globally in incidence rates. However, mortality rates are declining due to increased awareness and diagnostics. The students approached the topic without prejudice or shame to make it a normal and openly discussed subject. Selected designs will appear on posters, billboards, in print, online spaces, and social media of the Foundation Men Against Cancer.